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Agribusiness

CRM, 1C and Telephony for an Agricultural Company

Vtiger CRM with 1C data exchange, Asterisk PBX monitoring and missed-call alerts in Telegram, each tagged with the responsible sales rep.

3
systems connected into one
1C ⇄ CRM
data exchange
Telegram
missed calls with an assigned rep

The challenge

An agricultural company handles a large volume of clients by phone. The CRM, 1C and the phone system lived in separate silos: missed calls fell through the cracks, and client and shipment data had to be reconciled by hand.

The solution

CRM with 1C data exchange

I deployed Vtiger CRM (SalesPlatform) in Docker with a 1C exchange module, so clients and documents sync between the two systems. I also set up database backups.

Telephony → Telegram

A Python service monitors the Asterisk / FreePBX PBX and posts missed and completed calls to a Telegram group. Every extension is mapped to a sales rep, so it's immediately clear who needs to call back.

Automation scripts

A set of scripts for working with Vtiger web services — bulk operations and data exchange with no manual work.

The result

A missed call no longer goes unnoticed: the whole team sees it in Telegram along with the person responsible. The CRM and 1C run on a single set of data, and the database is protected by backups.

Contact

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